Amazon Marketing Trends https://webolutionsmarketingagency.com/blog/category/amazon-marketing/ Digital Marketing Services Nationwide Wed, 28 Feb 2024 18:59:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://webolutionsmarketingagency.com/wp-content/uploads/webolutions-agency-favicon.svg Amazon Marketing Trends https://webolutionsmarketingagency.com/blog/category/amazon-marketing/ 32 32 What is a Landing Page and Why is it Important? https://webolutionsmarketingagency.com/what-is-a-landing-page-and-why-is-it-important/ https://webolutionsmarketingagency.com/what-is-a-landing-page-and-why-is-it-important/#respond Sun, 06 Aug 2023 14:13:22 +0000 https://webolutionsmarketingagency.com/what-is-a-landing-page-and-why-is-it-important/ If you’re new to digital marketing, you may have heard the term “landing page” but aren’t quite sure what it means. In short, a landing page is a standalone web page that is designed to convert visitors into leads or customers. Unlike a standard web page, a landing page is specifically created to achieve a…

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If you’re new to digital marketing, you may have heard the term “landing page” but aren’t quite sure what it means. In short, a landing page is a standalone web page that is designed to convert visitors into leads or customers. Unlike a standard web page, a landing page is specifically created to achieve a single goal, such as getting visitors to fill out a form or make a purchase. In this blog post, we’ll explore what a landing page is, the different types of landing pages, and best practices for creating a high-converting landing page.

What is a Landing Page?

A landing page is a web page that is designed to convert visitors into leads or customers. It is typically created for a specific marketing campaign or promotion and is separate from the main website. The purpose of a landing page is to encourage visitors to take a specific action, such as filling out a form, making a purchase, or downloading a resource. Unlike a standard web page, a landing page is designed to be simple and focused, with a clear call-to-action that guides visitors towards the desired outcome.

Types of Landing Pages

There are several different types of landing pages, each with a specific purpose:

  1. 1Click-Through Landing Page: This type of landing page is designed to provide more information about a product or service and encourage visitors to click through to the main website to make a purchase.
  2. Lead Generation Landing Page: This type of landing page is designed to capture visitor information, such as name and email address, in exchange for a resource or offer.
  3. Sales Landing Page: This type of landing page is designed to convince visitors to make a purchase by highlighting the benefits and features of a product or service.

Elements of a Landing Page

An effective landing page should include the following elements:

  1. Compelling Headline: The headline should grab the visitor’s attention and clearly convey the purpose of the landing page.
  2. Clear Call-to-Action: The call-to-action should be prominently displayed and clearly communicate what action the visitor should take.
  3. Social Proof: Social proof, such as customer testimonials or trust badges, can help build trust and credibility with visitors.
  4. Visuals: High-quality visuals, such as images or videos, can help convey the benefits and features of a product or service.

Best Practices for Creating a High-Converting Landing Page

To create a high-converting landing page, follow these best practices:

  1. Keep it simple: A landing page should be focused and free of distractions.
  2. A/B test: Test different versions of your landing page to see which one performs best.
  3. Optimize for mobile: Ensure that your landing page is optimized for mobile devices, as more and more people are accessing the internet on their smartphones.

Examples of Successful Landing Pages

Here are some examples of successful landing pages:

  1. Click-Through Landing Page: Amazon’s product pages are a great example of click-through landing pages, with clear calls-to-action and high-quality visuals.
  2. Lead Generation Landing Page: HubSpot’s landing pages are designed to capture visitor information in exchange for valuable resources, such as ebooks or webinars.
  3. Sales Landing Page: Dollar Shave Club’s landing page is a great example of a sales page, with a clear call-to-action and social proof in the form of customer testimonials.

Summary

In summary, a landing page is a powerful tool for converting visitors into leads or customers. By creating a simple, focused page with a clear call-to-action and social proof, you can increase the likelihood of visitors taking the desired action. Follow best practices such as A/B testing and mobile optimization, and use real-life examples for inspiration. So, start creating your own landing pages today and see the difference it can make to your digital marketing efforts.

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5 of the Coolest WordPress Plugins https://webolutionsmarketingagency.com/5-of-the-coolest-wordpress-plugins/ https://webolutionsmarketingagency.com/5-of-the-coolest-wordpress-plugins/#respond Tue, 26 Jun 2018 19:44:52 +0000 https://webolutionsmarketingagency.com/5-of-the-coolest-wordpress-plugins/ WordPress as a Content Management System (CMS) for websites offers a wealth of add-ons, known as plugins.  Plugins allow you to extend the functionality of WordPress and provide a better experience for your visitors. If you have ever looked at the Add Plugins menu within your WordPress admin panel, you might be caught off guard…

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WordPress as a Content Management System (CMS) for websites offers a wealth of add-ons, known as plugins.  Plugins allow you to extend the functionality of WordPress and provide a better experience for your visitors.

If you have ever looked at the Add Plugins menu within your WordPress admin panel, you might be caught off guard by the sheer number available. In this post, I will cover my five personal favorite plugins that Webolutions uses for nearly every client site.

Wordpres_Plugin_Yoast_SEO_for_everyone

1. Yoast SEO

I’ll start off by saying that “I know — this plugin is on everybody’s list.”  The short answer is “Yes — because it is awesome.” Yoast has been around for years and provides top-shelf SEO enhancements including: automatic XML sitemap creation, easy title, meta description changes and content analysis.

Wordpres_Plugin_Imagify_Image_Optimizer

2. Imagify Image Optimizer

Not all of us can be photography nerds and wrap our minds around the crazy world of dimensions, file size and image compression. Luckily, there are a number of WordPress plugins that allow users to upload images to their site that won’t take minutes to load.

Imagify does this by intercepting images that are uploaded to your media gallery and resizes and compresses them automagically. For example, I could upload a 9MB JPG image that is 5616px by 5616px, and Imagify compresses the image to 600KB with dimensions of 2048px by 2048px. Results may vary, but overall image compression can benefit for your site-load speed, thus making users and search engines happy. Imagify is free for 25MB (about 250 images) of uploads per month, as of this writing.

Wordpress_Plugin_Redirections_for_404s_Broken_Links

3. Redirection

Redirection is a simple plugin, but it’s super handy. It allows you to create search-engine friendly redirections for users and bots that visit your site. For example, if you build a new site and your URL structure changes, you will want to set up redirections for every page that changes. By doing this, users navigate to the correct page — not a 404).  Speaking of 404s and broken links: Redirection includes a log of 404 pages that you can review and redirect.

Wordpress_Plugin_WP_Security_Audit_Log

4. WP Security Audit Log

This plugin lists a multitude of activity — from user logins to 404s, password changes, database updates, page creation, plugin updates, theme changes and more. (Seriously it’s a lot of stuff!)

Personally, I use it mostly to see what changes are happening to the database when something is updated — but I’m weird like that.

Wordpress_Plugin_UpdraftPlus_Backup

5. UpdraftPlus WordPress Backup Plugin

UpdraftPlus WordPress Backup Plugin is ideal for our clients who use professional WordPress hosting solution that includes daily and on-demand backups. With that being said, this plugin rocks!

There are many services available for storing your backups (Amazon S3 is my go-to). With this plugin, you can create re-occurring backup jobs, keep fantastic logs and — my personal favorite — execute smart backup prompts. For example, before updating a WordPress plugin, there is an option to create a backup of the database and plugins folder prior to the update. That way if something goes awry, you can easily roll your site to the previous update to before the plugin files and database were changed.

Summary

That’s my short list. There are tons of other great plugins out there for almost every need.  When it comes to finding a quality plugin, read the reviews and check how often they update their code.  Regardless of which plugin you use, always back up your site files and database before adding a plugin.

Cover Photo: Flickr User Adriano Gasparri

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5 Ways Using WordPress Can Grow Your Business https://webolutionsmarketingagency.com/wordpress-can-grow-your-business/ https://webolutionsmarketingagency.com/wordpress-can-grow-your-business/#respond Mon, 10 Apr 2017 20:48:52 +0000 https://webolutionsmarketingagency.com/wordpress-can-grow-your-business/ When researching website platforms, you probably need to look no further than WordPress. Nearly 2 million new pages of content are created using WordPress every day. The people and companies generating this content have each discovered how using WordPress for their website can grow their business and you can too! Here are 5 ways you can use WordPress…

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When researching website platforms, you probably need to look no further than WordPress. Nearly 2 million new pages of content are created using WordPress every day. The people and companies generating this content have each discovered how using WordPress for their website can grow their business and you can too! Here are 5 ways you can use WordPress to grow your business…

1. WordPress is no longer just for bloggers.

Today, more than 1 in 4 websites are using WordPress (including nearly one third of the world’s top 1 million websites). These include the New York Post, Spotify, TED, and Sony Music.

WordPress is perfect for small- and medium-sized businesses. For some examples, check out these recent Denver website designs by Webolutions:

Swingle Lawn, Tree & Landscape Care
Tony’s Market
Edumarking Playground Designs
FunTreks Off-Highway Adventures

But like any good platform, it scales. That’s why big name brands use it. These include Best Buy, Xerox, the Dallas Mavericks NBA team, and Beyoncé. And as we all know, there’s nothing small about Beyoncé. So whether you are a national big box electronics retailer, a neighborhood grocer, or a regional power equipment company, your best option is probably to put a ring on WordPress.

2. Select and use the right plugins.

Custom development is SO yesterday. WordPress functions on “plugins.” A plugin is a piece of software providing a specific feature. Currently, there are about 50,000 WordPress plugins. These include live chat, ecommerce, real estate calculators…if you can throw a stick at it, and even if you can’t, there’s likely a WordPress plugin for it. Getting a plugin going is simple. Research, evaluate, select, purchase (if necessary), install, customize, test, deploy. The process is much easier than learning to write code. However, it still may be more than a small business owner has time for (more on that later).

3. Generate awareness.

Webolutions builds ecommerce websites. We get asked about shopping cart-based platforms. If you are like Amazon or Walmart, and people already know about you, user experience and purchase functionality may be your only concerns. However, if your site needs to build awareness to get sales, then consider WordPress as it’s built to leverage content. However, content alone on your website won’t lift sales, so…

4. Search Engine Optimization (SEO)

Search engine optimization refers to efforts structured around gaining higher ranks on search engines like Google and Bing. Can you ascertain the keyword this article is designed to score for? It’s probably obvious to SEO experts, but if I’ve been successful, it’s seamless to the rest of us. Using WordPress gives your website the ability to structure every single page, every image, every piece of content to achieve goals for top-of-funnel awareness and on-site conversion. One of our favorite plugins is SEO Yoast, because it helps scoring at a page level and a website level.

5. Partner with web development experts.

With some training, using WordPress is easy to use. But, there are differences between being able to put paint on a canvas, and being an artist. Writing content that gets your website scoring on page 1 of a Google search result is possible if you are expert in SEO. WordPress website themes get software updates, primarily for security reasons. Each plugin needs also to be updated to work with updated versions of WordPress. Willl an update impact your site? There are almost always multiple plugins to achieve any single goal. None are equal. Which is right for your website? Is this really a need? If so, is a plugin necessary? Would your website convert better with a different call to action? Should you run an A/B test? How do you do that?

These are among the questions a professional marketing agency poses to provide or guide you to the right decision, whether it is about using WordPress, advertising choices, or other website questions. Is it time for you to have these conversations? If so, contact Webolutions today.

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