This article is one of a series of blog posts Webolutions is publishing each month about increasing email deiverability for the new year. Want to learn more inbox tips? Download a copy of our latest ebook, Making It in the Inbox in 2019: A Complete Guide to Better Email Deliverability.
Email sending is monitored by a variety of organizations, including email marketing service providers, Internet service providers, third party companies and spam lists. And with good reason: There are 269 billion emails sent daily to 3.718 billion email accounts. This translates to an average of 72 daily emails one person receives, and that’s just for one email account. Imagine all the time someone spends in a day checking, reading, engaging with and replying to or acting upon both personal and work emails.
Establishing a regular sending cadence impacts your sender reputation (not to mention, it maintains engagement and promotes your brand). Deviating from your normal sending frequency is a red flag to all of the organizations tracking how you send email. For example, if you typically send around 10,000 weekly emails and decide to send 100,000 emails on a particular day, this would have the potential to negatively impact your sender reputation as sending 100,000 emails is not a habitual pattern. That’s not to say you can’t send more or less email than you regularly do… Just make sure that changes in your frequency are not so erratic that it could be viewed as a spammy marketing tactic, causing you to end up on a blacklist. As long as you’re sticking to an authentic marketing strategy, this shouldn’t be an issue, but it’s something to be aware of nonetheless.
In addition to maintaining a proper sending frequency, sign up for feedback loops with the top ISPs you’re sending to. This will help you to monitor email campaigns that land your IP or domain on a blacklist.
We’re here to help. If you’re looking to partner with someone when it comes to your email marketing, that’s where we come in. Give Webolutions a call today at 303-300-2640 or email mhanbery@webolutions.com and let’s get your emails in those inboxes!
