Client Name: SKYBEAM Broadband
Client Website URL: www.Skybeam.com
Project Type: New Website Creation
Client Background:
JAB Broadband is the largest fixed wireless Internet provider in the United States. The SKYBEAM brand services their clients in Colorado, Texas and Wyoming. As part of the company-wide, branding initiative which Webolutions is implementing with JAB Broadband, we have created new framework upon which all their different branded websites will be created.
SKYBEAM represents the first of six branded sites to launch for this ongoing project.
Specific Project Goals & Challenges
- Create an effective overall brand strategy for SKYBEAM and the entire family of companies
- Create related core messaging and vocabulary to represent the entire family of companies
- Conduct rollout meetings to help incorporate the brand into the company culture, processes and procedures
- Create effective imagery and graphic assets for all communications
- Create an overall look and feel of the site that accurately reflects the SKYBEAM Broadband brand
- Create quick and easy access to support tools and helpful guides
- Create an effective communications plan to facilitate direct customer feedback
- Create an effective content marketing strategy
- Conceptualize and develop, on-brand, regular blog content of residential and business customers
- Develop well-received, consistent burst email communications
- Manage social media marketing activities
- Create a consistent annual marketing calendar to maximize the results for all the brands
Solutions Provided by Webolutions
This website development project has the following Features and Functions:
- A responsive site design which provides a resolution specific viewing and functionality experience on tablets and mobile phones
- Geographic site content separation for key content areas of the Website (Live Chat, Pricing Plans, Contact Us, etc..)
- Landing page builder for quick and easy creation of new landing pages for specific advertising campaigns and promotions
- RSS feed to share content via social media channels
- Like us on Facebook call to action
- Social Media Management
- Blog that is updated regularly with useful content
- eNewsletter sign up for better communication with current customer base
- Share Your Feedback form makes it easy for site visitors to keep in touch and let SKYBEAM know how they are doing
- Simple and clean Website design
- Coverage map displaying the key areas where SKYBEAM offers service
- Calls to action that are specific to business or residential audiences
- Navigation which has been optimized to increase overall site conversions
- An easy to use client-side content management system (CMS) which allows them the ability to easily add new site pages, edit content, edit text, edit images & videos, edit forms and control all aspects of their site.
- An image / video rotation area on the homepage which provides this client with the ability to graphically show key elements of their overall offering experience to site visitors.
Check out SKYBEAM’s new site here, let us know what you think!
