FunTreks came to us looking for an updated look and feel for their website. They wanted a really cool way to showcase their trails and products in an easy to use way that is mobile friendly. They want to sell more products, score better on search engines, create a more robust offering for their products and trails. They also wanted help in gathering trail information from the FunTreks community.
Research
We conducted keyword research to discover potential terms we should be targeting.
UX/UI
Our iterative wireframing and prototyping process provided a balanced, human-centered approach to User Experience.
Development
WordPress engine with mobile-ready, rich media features and growth-friendly functionality.
Content Strategy & Copywriting
Client and Webolutions populated all the content on the website. FunTreks took all new photos of the trails so each trail page on the website would be as unique as the trail itself.
40 Trail Updates Sign Ups within first two weeks after new site launch
61 Orders placed within first two weeks after new site launch
Gold winner – Award of Excellence for the Lifestyle Website category
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
The average cost-per-click (CPC) in the home improvement industry is $6.40 and the most expensive home improvement industry keyword CPC is $320.
