Fossil Trace is so much more than just a bunch of greens with a pretty view of the Rockies in the background. Telling that story required a deep understanding of the centuries-long history of the course and a profound appreciation for what it offers the golfers of today
Fossil Trace and Webolutions have been working together for years, so when the time came to give their world-class course a new-and-improved online presence, there was no question as to who they’d trust with the process. The goals for the new site were simple: drive interest in the course, answer commonly asked questions efficiently, and create a more interactive experience for prospective visitors.
It was important to play up two aspects of this course: it’s notoriety, and it’s storied history. Fossil Trace is so much more than just a bunch of greens with a pretty view of the Rockies in the background. Telling that story required a deep understanding of the centuries-long history of the course and a profound appreciation for what it offers the golfers of today. Furthermore, usability needed to improve dramatically. We utilized a comprehensive information architecture to help create a more easily and intuitively navigable website while ensuring that the experience on each page was enticing, exciting, and true to the course.
The feature-rich site we created – from the tiptoeing dinosaur footprints on the home page that harken to the course’s namesake feature to the interactive course description feature with in-depth information for each of the course’s holes – created a unique branded experience. Pairing the user experience-focused design with the tremendous photography and videography of the course itself resulted in a truly immersive and showstopping experience. Any visitor who lands on Fossil Trace’s new homepage is immediately greeted with stunning drone footage and all the essential information they need to book a tee time or learn more about the course and the club.
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