Optimizing your website for search engines allows it to rank higher in search engine result pages (SERPs), which can lead to increased visibility and traffic to your website. Higher rankings on search engine result pages can also increase brand credibility and improve the user experience for your website visitors. Additionally, SEO can help you identify new keywords and phrases that your potential customers may be using to search for products or services. This information is critical for developing targeted marketing campaigns and creating relevant content that resonates with your target audience.
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